Tag Archives: lifestyle

What Is Perfection?

What comes to your mind when you think of the word “perfect”? For some, it’s what many consider to be the “American Dream.” You know, a house with a loving wife, a couple of kids, and a dog. However, it’s a little different for me. When I hear the word “perfect,” the first thing that […]

What is SoFresh?

Often times, people come up to the booth and ask me, “What is SoFresh?” In it’s simplest form, SoFresh is a lifestyle apparel brand. You mostly see us at car shows and similar events, but we see ourselves as more than just a car lifestyle brand. To live a SoFresh Lifestyle, you live your life […]

Wekeast 2014 Part 2

So back to some of our favorite rides! A car build is something that takes time, money and patience. Many cars that are “done” include just a drop and wheels but we were glad to see some of the best car builds on this side of the US. This J’s racing S2000 easily topped the list […]

SoFresh is Back in Full Force for 2014

….And we’re back! It was a long and eventful off-season and we’re happy to be back in full force for the Summer 2014 show season! We started off our season at Honda Day at Atco Raceway in mid-April. It was our first time there as a vendor, having previously attended Honda Day last year at […]