Tag Archives: lifestyle

What Is Perfection?

What comes to your mind when you think of the word “perfect”? For some, it’s what many consider to be the “American Dream.” You know, a house with a loving wife, a couple of kids, and a dog. However, it’s a little different for me. When I hear the word “perfect,” the first thing that […]

What is SoFresh?

Often times, people come up to the booth and ask me, “What is SoFresh?” In it’s simplest form, SoFresh is a lifestyle apparel brand. You mostly see us at car shows and similar events, but we see ourselves as more than just a car lifestyle brand. To live a SoFresh Lifestyle, you live your life […]

Wekeast 2014 Part 2

So back to some of our favorite rides! A car build is something that takes time, money and patience. Many cars that are “done” include just a drop and wheels but we were glad to see some of the best car builds on this side of the US. This J’s racing S2000 easily topped the list […]

Wekeast 2014 Part 1

When you think of Wekfest, you imagine some of the best built cars in the nation. As a traveling car show, it has garnered an elite status and prestige among many enthusiasts. This being the second time we have been able to be part of the show, we were able to see some amazing cars […]

SoFresh is Back in Full Force for 2014

….And we’re back! It was a long and eventful off-season and we’re happy to be back in full force for the Summer 2014 show season! We started off our season at Honda Day at Atco Raceway in mid-April. It was our first time there as a vendor, having previously attended Honda Day last year at […]